National hotel chain debuts new brand concept in Tampa
National hotel chain debuts new brand concept in Tampa | Business Observer | Business Observer (businessobserverfl.com) North Carolina hotel company, chasing population growth, makes Florida the focus of its new brand and expansion. by: Louis Llovio Tampa Bay Editor When opening a hotel in Florida, particularly when it is a national hotelier unveiling a new brand concept intended to boost the company to bigger heights, it is not too much to ask for a little sunshine, is it? This is the Sunshine State, after all. The capital of tourism. Why else would you show off a new property if not to capitalize on the idea of fun and sun? That’s probably what Extended Stay America was thinking when it decided to hold an official ribbon cutting for its new, and ballyhooed, Premier Suites brand in Tampa. Instead, the 60 or so soaked executives and dignitaries who showed up on a gray, rainy Tuesday morning in early August might as well have been in Seattle